Merchandise Spotlight: Bose
With some products, the brand makes all the noise
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“The first thing that jumps out at the reader is the $49.90 per month offer. This is a strong offer, and it is very compelling for a $500 item,” says Cox.
Even with such an offer, the importance of the descriptive copy shouldn’t be ignored. That’s where catalogers really get to sell their merchandise.
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Jason Van Steenburgh
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