Merchandise Spotlight: Bose
With some products, the brand makes all the noise
The presence of props, such as a wrist watch, change and a drink, highlights the size of the item even more.
Aspirations/Good Catalog
Their headline: The Bose Wave Radio/CD with Dual Alarm
Their spin: Offer of $49.90 per month for 10 months, interest-free.
The copy in both of these catalogs (produced by the same company) was identical. The emphasis is clearly financial with the monthly payment plan emblazoned in all bold caps above the product picture and at the end of the copy.
- Companies:
- TV Guide
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