Merchandise Spotlight: Bose

Let’s look at what some catalogers are doing to present this product, as well as how Bose sells the player in its consumer ads.

Herrington

Their headline: At Last — Bose Adds CD to The Remarkable Wave Radio, Letting You Enjoy Your Favorite Recordings With Carnegie Hall Realism — All From a Small Enclosure That Fits Almost Anywhere! Their spin: The product is revolutionary.