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Joe Keenan
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Web Conversion Rate Doubles
Add it all up and since implementing its new Web platform, Watts’ online sales have far exceeded company expectations. Although Watts won’t reveal exact sales figures, he says the company’s online conversion rate has skyrocketed. “Our traffic has increased slightly, not dramatically,” he says, “but our conversion rate has doubled. People are going deeper into the site and staying longer.”
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- Companies:
- Catalog Corp.
- Edwin Watts Golf Shops
- USI
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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