Going for the Green
With its E-commerce Up to Par, Edwin Watts Aces Its Multichannel Mix
Recognizing the constantly evolving marketplace and options consumers have today, Edwin’s son and Vice President of Catalog and Online Operations John Watts felt he needed more from the company’s Web site. Its lack of Web analytics and overall traffic from a lack of search engine optimization were hindering business.
- Companies:
- Catalog Corp.
- Edwin Watts Golf Shops
- USI
Related Content
Comments
