Going for the Green
With its E-commerce Up to Par, Edwin Watts Aces Its Multichannel Mix
As for Edwin, he still maintains a full-time schedule as the president/CEO of golf operations. He spends his days focusing on merchandising and overseeing everything from product research to ordering and marketing for the company.
The future appears to be much like the previous 39 years for Edwin Watts Golf. According to John Watts, the company has no plans for more catalog titles or spin-offs from their current brand. “We’re going to continue to focus on what we know we can do,” he says. From its track record, that would appear to be a leader in the golf industry through a multichannel approach. — JK
- Companies:
- Catalog Corp.
- Edwin Watts Golf Shops
- USI
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