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Joe Keenan
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As for the customers it seeks, John Watts says the company doesn’t target any specific income demographic. “People make the mistake that golf is only for the affluent,” he contends. “Our customers are every type of demographic with one thing in common: a love for golf. Enthusiasts find the disposable income to support their hobby.”
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- Companies:
- Catalog Corp.
- Edwin Watts Golf Shops
- USI
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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