Going for the Green

“In a world that focuses on numbers and growth, we’ve remained true to our brand,” John Watts says. “We believe in a growth process that doesn’t sacrifice our brand — smart, conservative growth.”

Although most of the company’s national competitors — including cataloger-retailer Golfsmith, TGW.com, retail giant Golf Galaxy, which was absorbed by sporting goods superstore chain Dick’s Sporting Goods, and Pro Golf — are considerably larger in sales volume, Edwin Watts holds its own, remaining true to its roots and keeping popular with employees.