Going for the Green
With its E-commerce Up to Par, Edwin Watts Aces Its Multichannel Mix
Five years later, Edwin transformed the small pro shop into the original Edwin Watts Golf store. The store reopened for business in 1968, owned by Edwin and his brother Ronnie, in a 600-square-foot space with a meager $380 worth of equipment.
Today, Edwin Watts Golf mails six seasonal catalogs to some 14 million customers and prospects. The company also operates 69 stores in 10 states. The catalog division ships more than 250,000 packages annually.
- Companies:
- Catalog Corp.
- Edwin Watts Golf Shops
- USI
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