What Google’s New ‘Keyword Not Provided’ Encryption Updates Mean for Merchandisers?

• style: summer, vintage, hipster;
• type: sun dress, wrap dress, garden party;
• waist: fitted, empire, A-line;
• fit: loose, comfortable, fitted; and
• dots: polka dot, multicolored, colorful.

Our team found that the myriad of attributes respondents used to describe the dress differed vastly from the manufacturer-defined attributes that most online shops use to merchandize products. This spotlights an obvious disconnect between how consumers want to shop vs. how they're made to shop on a retail website. There are great advantages for retailers who can capture this natural shopper language and decision-making criteria and integrate them with merchandising and SEO strategies.