What Google’s New ‘Keyword Not Provided’ Encryption Updates Mean for Merchandisers?
A Real-World Example
At this year's Shop.org Annual Summit, our team informally surveyed over 300 attendees to tell us what words they would naturally use if they searched for the particular dress we had on display in our booth. We obtained 63 unique attributes that people would use to find this product, including the following:
- Companies:
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