What Google’s New ‘Keyword Not Provided’ Encryption Updates Mean for Merchandisers?

Give shoppers more reasons to engage on your site. As Google becomes more naturally engaging, so too can your website. Google's Hummingbird sets a new precedent for engagement and discovery, and now retailers must keep up the pace to provide a more "conversational" website experience.

Step up your intelligence game. The wealth of new merchandising criteria and intelligence that can be uncovered through on-site interactions is limitless, but depends on two things: one, opportunities for shoppers to naturally express how they think about a product and purchase and two, the ability to turn interaction data into merchandising intelligence and identified opportunities. This information allows online retailers to derive the unique attributes that drive shopper interest, ultimately fueling search engine optimization.