What Google’s New ‘Keyword Not Provided’ Encryption Updates Mean for Merchandisers?

This change is particularly unfortunate given the impact Google's new Hummingbird algorithm, most notably the support for more "conversational search," could have had on the intelligence derived from organic search traffic. Google's new focus on intent vs. individual keywords is a big step toward the natural search experiences that consumers crave, but insight gained from queries will no longer be accessible by the sites that Google links to. What are retailers to do? Here are some solutions: