WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

All product fulfillment is handled from that one location. Scott says it wasn’t difficult to set up the two businesses in one warehouse, because both Venus and WinterSilks products are apparel, and therefore shipments mostly go out in flat packages.

“Packaging and shipping are similar for the two divisions, so it wasn’t a drastic change. It’s not like we started shipping frozen foods or large car parts. Apparel is apparel is apparel,” says Scott.