WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

Both catalogs’ orders are fulfilled from the 165,000-square-foot distribution center the company owns in Jacksonville. The warehouse operates 24/7, except Christmas.

While the company’s primary business is mail-order, the warehouse also handles some retail and wholesale distribution. (WinterSilks has no wholesale business, while Venus does about 6 percent of its sales wholesale.)