WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

To take advantage of joint fulfillment and order-taking efficiencies, WinterSilks’ operations soon were moved to Jacksonville, and both divisions were run out of one warehouse. A core group of WinterSilks’ staffers, including catalog planning, merchandising and circulation planning, remain in Madison, WI. “It’s a very good group up there. We wanted to keep them, and they wanted to stay near their roots,” explains Scott, who is now president and CEO of Venus Swimwear and managing partner of WinterSilks. Chris Vig is WinterSilks’ president and CEO.