WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

Meanwhile, WinterSilks was founded in 1979 by a Wisconsin native who discovered that a pair of silk long johns he’d come across could keep him warm on the sub-zero nights, yet were comfortable and not bulky, so they could be worn under his work clothes. He decided to find a way to manufacture and sell them to the masses. In 1999, Scott acquired WinterSilks.