WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

In 1984 Scott branched out and formed Venus Bodywear, marketing ladies fitness apparel through full-page ads in magazines such as Cosmo.

Then in 1985, the offerings were expanded to include swimwear, and Venus Swimwear was born.

By 1986, the swimwear business outpaced the bodywear, and the focus was shifted 100 percent to Venus Swimwear. By 1992, Venus Swimwear was doing quadruple the business of the bodybuilding side, and so that business was abandoned. Scott still owns the Titan Bodybuilding name.