Winter, Spring, Summer, Fall - WinterSilks & Venus Swimwear
WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.
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With the company now busy selling swimsuits to sweaters all seasons of the year, Scott expects to continue growing 15 percent to 20 percent a year per division. “We don’t see a top in sight for either business.
About WinterSilks & Wenus Swimwear:
Founded: Venus Swimwear, 1985; WinterSilks, 1979. Venus Swimwear acquired WinterSilks in 1999.
Headquarters: Jacksonville, FL
Sales distribution: WinterSilks, 82 percent catalog, 18 percent Internet; Venus Swimwear, 75 percent catalog, 19 percent Internet, 6 percent wholesale
Warehouse management system: Phoenix Systems Group
Housefiles: about 1 million names each
List manager for WinterSilks: Mokrynski & Associates, (201) 488-5656. (Venus Swimwear currently is testing renting its list.)
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- Companies:
- Winter Silks
Alicia Orr Suman
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