WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

Other new marketing initiatives involve product-line extensions of existing catalogs. WinterSilks added sportswear and is testing new winter product lines such as leather jackets.

Plans for the future may include one day launching additional catalog brands, such as a swimwear catalog targeted to older women. But Scott asserts that it wouldn’t be under the same name as Venus. “We could totally destroy the label by trying to be all things to all people.”