WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

Analyzing housefile demographics also was instrumental in the decision to launch an offshoot catalog in 2000. Venus Edge, aimed at teenaged customers, sells products similar to the Venus Swimwear catalog but with some differences in colors and patterns as well as the addition of youth-oriented accessories.