WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

The company also is exploring other ways to use the Internet. Customers placing phone orders are asked for their e-mail addresses. WinterSilks and Venus are experimenting with various forms of e-mail communications to customers. Says Scott, “We may send them ads via e-mail to alert them of new merchandise, such as the new swimsuit we had for Fourth of July. Or if a cold front is coming through, we may send a special WinterSilks offer, or may send holiday notices.” But he’s quick to note, “Any special that we offer in one medium is honored in all of the others.”