WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

He continues, “We want a customer to pay what’s fair, whichever way they order. It’s their choice, for their convenience. We’ll take the order whether it’s on the phone, on the Web or in the mail. We’re not artificially trying to sway the customer. Sure, we put the Web address in every single place you see the phone number. But it’s to give the customer a choice.”