WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

Reps are kept up-to-date on any product changes. A new Venus catalog launches this fall featuring just sportswear, including jeans and “fun” apparel, says Scott. “We’re now training all of the operators to handle these new product orders and questions.”

The Internet’s Promise

Scott has a firm belief that the Internet is a great sales medium but is not representative of a separate business opportunity. “The Internet is a wonderful tool. But it’s nothing more than that right now. It’s another way [for customers] to order.”