WinterSilks and Venus Swimwear have created a working solution to the challenge of running a seasonal business.

By Alicia Orr Suman

In terms of distribution center logistics, the company had to make a few changes to accommodate two separate “seasons” of merchandise. As Scott explains, there’s an imaginary line down the warehouse floor that separates the two businesses. Based on the season, the line moves in one direction or the other to give either Venus or WinterSilks a bigger share of warehouse space.