Winter 'Postal Sale' Taking Shape
The argument for a lower than 30% discount is that mail volumes are higher in January to March than they are in the summer. I have asked the USPS to consider moving this sale event a week or so earlier so the after Christmas drops can be considered. There is no word on this request as of today.
Those who have multiple titles under common ownership will have volumes combined, as was done previously. Let me know if this presents a problem for you. Most of the administrative mechanisms developed for the Summer Sale will be employed again for this incentive, assuming it materializes.
- People:
- Hamilton Davison
- Places:
- Washington
Hamilton Davison has been the President & Executive Director of the American Catalog Mailers Association (ACMA) since its founding in April 2007. Prior to this, he consulted for an educational services start-up, created a specialty card and gift retail chain and grew it to more than 150 stores, was CEO of the oldest and third-largest greeting card publisher and manufacturer, and started an oil and gas exploration business. Mr. Davison’s involvement in postal affairs started in 1992 with his service on the Greeting Card Association’s postal affairs committee. He became chair and directed the litigation and witness team charged with protecting the GCA subclass against virtually every other mailer, helping bring his association from its nadir (losing a rate case appeal at the Supreme Court) to an established force in postal policy that was routinely consulted on all important postal policy issues. He championed and sold the Forever Stamp to many including proposing it to the Chairman of the Board of Governors.
