Winter 'Postal Sale' Taking Shape
Momentum is building at the USPS for a “Winter Sale” event to follow on the heals of the Summer Sale incentive for Standard Mailers. This latest incentive round would have some similar features, but also notable differences, from the previously announced Summer Sale incentive.
ACMA has put together a prediction for its members based on a variety of discussions with those knowledgeable and close to the situation in Washington. We believe it to be a reasonably accurate forecast of what will ultimately be offered, but mailers should know that nothing has been finalized by the USPS Board of Governors nor officially submitted to the PRC. Any of these parameters can still change completely. However, to give you the maximum possible time to prepare, we are sharing what we believe may happen in a few weeks or next month.
- People:
- Hamilton Davison
- Places:
- Washington
Hamilton Davison has been the President & Executive Director of the American Catalog Mailers Association (ACMA) since its founding in April 2007. Prior to this, he consulted for an educational services start-up, created a specialty card and gift retail chain and grew it to more than 150 stores, was CEO of the oldest and third-largest greeting card publisher and manufacturer, and started an oil and gas exploration business. Mr. Davison’s involvement in postal affairs started in 1992 with his service on the Greeting Card Association’s postal affairs committee. He became chair and directed the litigation and witness team charged with protecting the GCA subclass against virtually every other mailer, helping bring his association from its nadir (losing a rate case appeal at the Supreme Court) to an established force in postal policy that was routinely consulted on all important postal policy issues. He championed and sold the Forever Stamp to many including proposing it to the Chairman of the Board of Governors.
