Winning the Omnichannel Retail Arms Race: 5 Keys to Success in 2013 and Beyond

4. Industry-standard customer experience tools: Along with responsive web design, IT, merchandising and marketing teams need an architecture that supports industry-standard tools such as HTML, CSS and JavaScript. Free of the constraints of proprietary technologies, design teams can optimize the customer web experience with pixel-perfect design and features such as zooms, alternate images, quick views and more functionality.