Winning the Omnichannel Retail Arms Race: 5 Keys to Success in 2013 and Beyond

3. Multi-everything support: A flexible architecture is needed to support all devices and channels, as well as multisite and global commerce. As the world continues to shrink, retailers have a golden opportunity to expand business beyond borders with commerce solutions that localize content and automate multicurrency transactions and international tax compliance, running country-specific sites from a single commerce instance. At the same time, the architecture must allow all these touchpoints, applications, data sets and business processes to roll up to provide a holistic view of everything the brand touches.