Winning the Omnichannel Retail Arms Race: 5 Keys to Success in 2013 and Beyond

The smartest merchants are getting a head start in the arms race by embracing next-generation cloud solutions, purpose-built to deliver five key capabilities for omnichannel commerce:

1. 360-degree view of all customer interactions: With the right approach, retailers can view all interactions on demand to better serve customers. For instance, a sales associate can view an in-person customer's purchase history on her iPhone, addressing issues, guiding cross-sell opportunities and enriching the customer experience.