Winning the Omnichannel Retail Arms Race: 5 Keys to Success in 2013 and Beyond

The drive by savvy retailers to differentiate themselves in 2013 and beyond will compel them to engage in an omnichannel "retail arms race" to deliver the most advanced, customized experience across all touchpoints with customers. Forward-looking IT departments will confront the challenges of integrating new capabilities by future-proofing their commerce architectures.