Winning the Omnichannel Retail Arms Race: 5 Keys to Success in 2013 and Beyond

These spaghetti commerce architectures are a corporate liability in today's age of smart and savvy consumers who expect a consistent and relevant brand experience. Unlike the shoppers of yesteryear, today's consumers demand dynamic interactions over numerous retailer touchpoints, from in-person or call-center transactions to online sales via laptops, smartphones or tablets. Without these omnichannel touchpoints, companies risk customer dissatisfaction and a steady, long-term erosion of brand value.