Winning the Omnichannel Retail Arms Race: 5 Keys to Success in 2013 and Beyond

Organizations managed the rise of e-commerce by bolting internet capabilities onto existing architectures. As a result, these systems are arranged around point solutions, creating multiple siloes of disparate data sets. They present fragmented views of the customer. They have no single system of record for transactions, customer activity or cross-channel inventory. Unable to provide a foundation for customer-centric innovation, these implementations inhibit the abilities of IT and marketing to experiment and improve the customer experience through new solutions.