Winning the Omnichannel Retail Arms Race: 5 Keys to Success in 2013 and Beyond

Is all this just a twinkle in your chief information officer's eye? Not at all; the omnichannel arms race is on. These capabilities are being turned into competitive advantages by innovative retailers while less-nimble rivals watch market share erode. To quote the science fiction writer William Gibson, "The future is already here … it's just not very evenly distributed."