Winning Fans (and Customers) Through Continuous Engagement

3. Market your marketing. Just because your campaign has been launched doesn't mean your work is done. In fact, it's only beginning, Baer said. Content is fire, social media is gasoline. Promote the utility you offer to consumers first, then promote your business.

4. Treat utility like a skill, not a job. Everyone in your organization can offer insight into your customers, Baer said.