Winning Fans (and Customers) Through Continuous Engagement

5 Steps to Better Customer Experiences
Baer wrapped up his presentation by offering five tips to help your business become more customer centric:

1. Discover customer needs. Big data needs to be business strategy, not just a buzzword.

2. Map your customers' needs to execution. Treat your customers as people, not numbers on a spreadsheet, Baer said. He mentioned Ikea stores in Canada putting moving boxes into street intersections in Montreal on June 30, which traditionally is the date apartment leases are up in the city. The boxes are free, but the gesture creates good-will with consumers in the city that ultimately pays off in the end for the retailer.