Winning Fans (and Customers) Through Continuous Engagement

2. Answer every question. Speaking specifically about mobile apps, Baer said that your company's app needs to be so good that consumers would be willing to pay for it. He cited Clorox's myStain app as an example of an app that provides a utility to its users. The app lists different types of stains along with directions on how to remove them. The best part of the app, according to Baer: the app includes stains that can't be removed by using Clorox. The brand is willing to promote the utility first, its product second.