Winning Fans (and Customers) Through Continuous Engagement

3 Facets for Utility
1. Self-serve information. Today's consumers crave information like never before. In fact, the statistics bear it out. Last year, consumers sought out, on average, 10.4 sources of info (e.g., customer reviews, social media pages) before making a purchase decision. That's double the number of sources from the prior year — to buy the same stuff! Consumers no longer have excuses for making purchase decisions. Baer cited his own example of not buying anything on Amazon.com before looking at the customer reviews on the product.