Winning Fans (and Customers) Through Continuous Engagement

While the rise of digital media channels (e.g., social media sites, blogs, YouTube) in recent years has resulted in a distracted and fragmented consumer audience, it's also provided retail marketers the opportunity to engage customers and prospects at all times in multiple outlets. During a keynote session at IBM's Smarter Commerce Global Summit 2013 in Nashville yesterday, Jay Baer, president of social media and content marketing strategy firm Convince & Convert, laid out how brands can deliver highly personal and relevant experiences to consumers across all channels and touchpoints.