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Joe Keenan
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Wine Enthusiast follows this best practice and doesn’t filter out any negative reviews on its Web site. But the print catalog is another matter: With space at a premium in this channel, only positive reviews are included — typically placed over the product images.
No Incentives
As for why Wine Enthusiast doesn’t incentivize its customers to provide product reviews, Williams notes that such a practice could lead to disingenuous responses. Customers appreciate being asked and want to do the right thing to help other customers, he adds, without the benefit of a special offer.
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