Will the Daily Deals Industry Cash In on Virtual Currencies?
What Bitcoin really lacks is maturity. The daily deal industry was very quick to adopt alternative payments methods in the past because there was competition and stabilization. That's why Authorize.net and Paypal were adopted so quickly. Potentially, virtual currencies have a bright future if several front runners distinguish themselves in the market and show understanding of regulation and retail customer needs. So far, Bitcoin is uncontested, inaccessible to non-techies and poorly understood. If the Mt. Gox debacle is any indication, there are also some kinks to work out and a lack of trust. To succeed in the e-commerce space, I'd argue that Bitcoin and other emerging currencies will need to forge strategic partnerships with companies that can provide transaction opportunities and incentivize consumers to use virtual currency. That or we need a virtual currency backed by Elon Musk.