Will the Daily Deals Industry Cash In on Virtual Currencies?
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Deeon Brown
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The widespread acceptance of digital payment methods like PayPal and Google Wallet along with the growth of virtual currencies in marketplaces like Amazon, eBay and Etsy demonstrates that nontraditional currencies and payment methods can serve as viable tender. However, can daily-deals sites that typically run on tight margins handle a volatile, fluctuating payment method? Now that established Bitcoin exchanges like Coinbase will convert Bitcoin to dollars the instant after a transaction, Bitcoin's volatility is more of a concern for consumers than merchants. Compared to credit cards, Bitcoin already offers lower transaction fees and comparable payment processing speeds without the risk of chargebacks.
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