Will the Daily Deals Industry Cash In on Virtual Currencies?

Despite all the attention Bitcoin has garnered, it's not the only virtual currency option. For example, Amazon has created its own marketplace currency, Amazon Coin, with which customers will be able to purchase items at a one-coin-to-one-cent ratio. In other words, an app for $3.99 will cost 399 Amazon Coins. Amazon gave away millions of free Amazon Coins when it launched the currency last May. Following this model, virtual currencies could function more like credit card reward points than a volatile currency driven by market forces.