Will the Real Omnichannel Please Stand Up?
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Mark Treschl
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Comparing and Contrasting
Fulfillment is one of the largest pieces of the omnichannel equation, but it doesn't stand alone in differentiating the true players and the wannabes. Retailers must also excel in delivering a consistent and exceptional consumer experience where every channel is connected, customer service is informed and delightful, and their brand is cohesively presented.
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Mark Treschl
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