Will the Real Omnichannel Please Stand Up?

Wannabe omnis, on the other hand, have an e-commerce presence and may have implemented one of the next-generation fulfillment methods, but are widely missing the mark in using the store as an asset to grow their performance online and offline. Many are being pulled kicking and screaming into the new omnichannel era, and their trepidation is causing them to fall behind as their more progressive cousins grow stronger. For every Staples that succeeds, there will be an OfficeMax that succumbs.