Will the Real Omnichannel Please Stand Up?

True vs. Wannabe Omni
True and "wannabe" omnis are already carving out their place in retail's future, and it's a given that only one camp will win. Although definitions vary, I characterize true omnichannel retailers as those offering these five fulfillment types: ship to store, buy online and pick up in-store, ship from store, buy online and return in-store, and buy in-store and ship to home. They may not have every single one of these mechanisms in place today, but they at least have three of the five and plans to execute on the others.