Will the Real Omnichannel Please Stand Up?

On the flipside, wannabe omnis believe that simply matching colors and content is enough to comprise a unified branding strategy. Their websites come off as an afterthought and something they felt obligated to do, rather than a part of their brand that they genuinely love and cultivate. Because their branding is fragmented and impersonal, wannabe omnis are jeopardizing their customer loyalty and failing to position themselves for long-term success.