Will the Real Omnichannel Please Stand Up?

Branding: Retailers can't afford to let any moment of their customer brand experience be less than consistent, cohesive and reliable. Customers will be quick to recognize the disconnect if a retailer offers a killer store experience but a lame web experience, and vice versa. True omnis are passionate and unfailing in their approach to branding across every channel. Their digital presence — whether it's their website, Facebook page, mobile app, etc. — radiates the same design and feel as their physical stores. The level of creative execution that they put into the lighting, music, layout and mood of its stores is also translated online. From product reviews to cool content, true omnis are creating experiences online that are on par with some of the hottest and most innovative e-commerce companies.