Will the Real Omnichannel Please Stand Up?
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Mark Treschl
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Wannabe omnis are far behind on the technology and integration curve. They've failed to invest or act early, and lack a strategy to recast their stores to account for all of the new customer touchpoints and technologies. Whether they're resistant to change or unsure where to begin, their inertia is already costing them.
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Mark Treschl
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