Will 2015 Be the Year the ‘Store of the Future’ Takes Off?

To fulfill the high expectations of an omnichannel experience, retailers need a marketing cloud platform endowed with core commerce capabilities (e.g., catalog management, merchandising, pricing, product information, checkout and other e-commerce features, etc.). The secret is to deliver these as services using API-based technologies so that it's seamless to the user. This allows CIOs and their software engineers to empower marketing teams with experience-driven commerce services while still owning responsibility of the underlying technology. In this scenario, IT moves from being an inhibitor of innovation to an enabler.